Aneberries

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OUR HISTORY

Who we are

OUR MISSION

We are a united, organized and specialized association

Our mission is to bring together the Mexican berry industry in a united, organized and specialized association, as a front to represent the common interests of the guild, in order to achieve and maintain its maximum potential and prestige in an orderly, profitable and sustainable manner.

OUR HISTORY

Since 2009

Aneberries began inclusive activities in mid-2009, with the aim of establishing direct dialogue with the country’s largest berry exporting companies. Aneberries began its inclusive activities in mid-2009 with the aim of establishing a direct dialogue with the country’s largest berry exporting companies.

OUR VISION

To be the umbrella organization, which autonomously groups the best companies and through its union preserves the integrity, order and prestige of the Mexican berry industry.

Aneberries se ha ocupado de establecer nexos entre sus miembros y su mercado nacional e internacional, siendo los de mayor interés el de Estados Unidos y Europa, sin dejar a un lado el mercado Asiático.

ANEBERRIES GOALS

Trabajamos para mejorar

Differentiation

Implement a differentiation and shielding scheme for partners within the organization that establishes minimum bases for competitiveness.

Awareness

To achieve recognition of the Association as an organization that integrates the protagonists of a reliable and sustainable industry.

strengthening

To grow and strengthen the membership, including valuable players in the berry industry.

Government order

Establish a capable and autonomous governance and professional structure to meet the needs of the membership.

What is happening in Mexico?

  • In recent years, it has provided a unique business opportunity for producers, marketers and supermarkets.
  • In Mexico, it represents 5% in volume (tons), but 11% in revenues.
  • Mexico has the best natural environments to produce with harvesting from October to June, producing for North America and Europe.
  • More companies are getting involved to generate volume, as well as investing in the development of new varieties.
  • Mexico fills the winter market windows in North America, Europe and the Middle East.
  • It is diversifying into new areas of the country.
  • It is generating a new and competitive quality offer in new production areas.
  • It is an example of production planning to find market opportunities.
  • Although Mexico is still a relatively small competitor, practices have been learned to produce and export from September to May.
  • The growth conditions are diverse but at the same time constant, which generates a reliable and quality offer.
  • Newer blueberry varieties are being planted and beginning production.
  • Varieties are being developed locally.
  • Mexico generates 30% of global export volume. When buyers think of blackberries, they naturally think of Mexico.
  • It has unique conditions of quality in supply to produce from autumn to spring, being recognized in North America and Europe.
  • With production growth more than accelerating, the focus is now on improving efficiencies and quality consistency.
  • New and unique varieties with flavor profiles that will transform the blackberry supply are being generated.